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Skiers in original SERAC apparel, from the Pretty Special Stuff archive advertisement
SERAC USA · A new chapter

Pretty
special stuff.

Born in the mountains.
Back for the days ahead.

SERAC mountain emblem
Sandpoint, Idaho

The next chapter
starts here.

Ski slopes. Running tracks. Courts and open roads. SERAC has always been made for people who move.

More than 25 years after the company wound down, founder John Kubiak’s children are bringing the brand back. Original marks, archive colors and a new collection taking shape in Sandpoint, Idaho.

Heritage · Training · Headwear · Bags
Collection coming soon

A first look, for our partners.

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